93 - Finding what people care about in advertising with Kelsey Horne

TheSparkAndTheArt.com/93 – Kelsey has always been interested in advertising but went to school for architecture and interior design. He tells about first using photoshop to create ads for fun and how he got an agency job based on a spec portfolio even though he had no training or real experience. And is now Creative Director working with brands like Kraft and Tim Horton's.

**- Links for this episode -**

<br/>Sid Lee - http://sidlee.com/en/Cities/Toronto
<br/>Aaron Draplin interview - http://www.TheSparkAndTheArt.com/80
<br/>Taxi - http://www.taxi.ca/
<br/>NAIT - Northern Alberta Institute of Technology - http://www.nait.ca/
<br/>Telus - http://www.telus.com/en/ab/index.jsp
<br/>Anvil awards - http://www.adrodeo.com/
<br/>MacLaren McCann - http://www.maclaren.com/
<br/>WestJet - http://www.westjet.com/
<br/>Douwe Egberts - http://www.decoffeecompany.com/
<br/>Geico Unskippable Ads - http://www.martinagency.com/work/unskippable
<br/>Stefan Sagmeister interview - http://www.TheSparkAndTheArt.com/24
<br/>You Are Not A Storyteller - https://vimeo.com/98368484
<br/>Kraft Teddy Bear Commercial - http://www.alexisbronstorph.com/#/kraftpeanutbutter/
<br/>Sia - Chandelier - https://www.youtube.com/watch?v=2vjPBrBU-TM
<br/>Banksy’s Dismaland - https://en.wikipedia.org/wiki/Dismaland
<br/>Banksy’s Dismaland - pictures - http://www.thisiscolossal.com/2015/08/dismaland/
<br/>Tim’s Next Door Ad - http://www.alexisbronstorph.com/#/timhortons/